3 LinkedIn profile tips you might be missing

Hi networkers,

If I could go back and change something about my career path, it would be to start using LinkedIn earlier.

Now, I don’t need to tell you why LinkedIn is important, that’s simple.

What’s not so simple, is how to optimize your profile.

After countless trials and errors, I’ve gotten to a point where my profile gets me weekly calls from colleagues, recruiters, and students.

So today, I’ll be showing you 3 core areas of my LinkedIn and the tips you can use to instantly improve it.

Here’s the route for today

🎙️ Master Your LinkedIn Profile: Optimize your Header, About Section, and Work Experiences

👟 Running the Web: Is AI taking over the world? Check out these latest developments

📍 Go-To Recruitment Roles: KPMG, JPMorgan, and more

TOPIC
Master Your LinkedIn Profile

1. Header Section

Custom Banner - Did you know there’s an easy place to create a custom banner? Head over to Canva’s LinkedIn Banner templates!

Important info I would include:

1. your name

2. current role

3. and a contact email

Custom URL - No one likes a messy url, especially recruiters. If you haven’t already, you can edit your profile url to make it easily readable.

To do this, head over to your profile (desktop) and navigate to the right side where you’ll see Public profile and URL.

Click on the pencil icon, and then edit your url! I advise using only your name or a nickname, avoid numbers!

2. About Section

For your About Section, the less words, the better, you want to get straight to the point.

That’s why I keep mine under 200 words. (Aim for 1300 characters or less).

Here’s what I wrote:

3. Experience Section

The best tip I ever got for this was from my Scotiabank recruiter. She told me to set it up using bullet points from my resume.

The reason is that recruiters will often check your LinkedIn page before an interview.

Under each role, I list the team I was under, and paste 2 - 3 bullet points. So something like this:

Product Strategy - Global Wealth Engineering

• Worked on wealth technology and product strategy. Applied agile frameworks to develop process flows on Visio and roadmaps on JIRA which helped product owners implement the early stages of digital banking software

• Assisted product owners in creating a trading platform by testing watchlist MVP features in an open lab environment resulting in the transfer of over 1.6 million records without a single line of code needed.

My advice to you:

Tweaking your profile? I would suggest experimenting with it based on my tips above!

And if you’d like to take inspiration, take a look at my entire profile.

See you next Tuesday 🤝

-Michael Ly

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GO-TO RECRUITMENT ROLES
📍Checkpoints📍 

KPMG: Opportunities in Information Technology

• Location: Toronto, Canada (Hybrid)

• Detail: Our Toronto office is seeking early talent to join KPMG’s Information Technology practice as a Risk Services Analyst (Summer Intern & Full-Time) in 2024.

• Apply here

JPMorgan Chase: Investment Banking Analyst

• Location: New York, United States (In-person)

• Detail: By starting your career in Investment Banking Division as an Analyst with the Center for Carbon Transition you will be a key player in the execution of the firm's business. You will work with expert professionals at the heart of a leading global investment bank.

• Apply here 

Cohere: Machine Learning Intern/Co-op

• Location: Toronto, Canada (Remote)

• Detail: Cohere is a team of researchers, engineers, designers, and more, who are passionate about their craft. Each person is one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products.

• Apply here 

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More Ways I Can Help You

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