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- 3 smart ways to cold email
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Hey networkers,
Last week, we had the grand opening of our Christmas market here in Toronto.
The holiday is still a month away, but that hasn’t stopped people from getting into the spirit.
And speaking of the holidays, it’s also that time of the year when the snow starts to set in.
But while the weather is cold, your inbox doesn’t have to be.
This week, I will explain how to write cold emails that actually get you responses using three tips I discovered to be the most effective.
🏁 Here’s the route for this week’s run:
🎙️ Topic: How To Write Cold Emails
💡 Calendly: Automate Your Schedule
📍 Checkpoints: Go-To Networking Events
TOPIC
How To Write Cold Emails
Let’s first start with a fact you may not want to hear:
You can write the perfect cold email and still not get a response back.
Harsh, I know. But at the end of the day, people are busy and don’t always have time to reply.
Which is fine! Part of writing successful cold emails is realizing that it’s a mix of quality and quantity.
Quality: Context matters. Like job descriptions, each person is different. Tailoring your email to a person’s background will catch their attention
Quantity: Consistency matters. A tailored email doesn’t guarantee a reply, but send out 3-5 of them per week, and you’ll greatly increase your chances.
Here are 3 tips to ensure you have the best chance of getting a response.
Tip #1
Subject lines with a clear intent. State the purpose of your email in the subject line. Here are some examples:
“Coffee Chat Request for Summer 2024 [X] Roles”
“Introducing Myself and My Skillset for [X] Role”
“Learning About Your Experience with [X] Company”
Tip #2
Make it about them. The beginning of your email should be about them. For instance, if you’re reaching out to a recruiter, start it off by talking about something you found interesting on their LinkedIn.
People are more drawn to those who express interest in them. Here are some examples:
“I saw on your profile that you worked in [X] field, and I wanted to learn more about it.”
“I came across a LinkedIn post of yours where you mentioned the importance of [X]. I’d love to discuss it further with you because…”
“I see that you like to do [X] as a hobby in your free time. How did you get into it?”
Tip #3
Have a stupidly easy call-to-action. I’ve seen most emails end with something like this: “I can be reached at [email] or [phone number].”
Remember how I said some people won’t have time to respond?
If your CTA is too vague, the reader will have to think of a reply, and that alone deters them from replying at all.
Instead, give them options to remove the thinking on their end. Here’s an example:
“I’m sure you’re very busy, so I’ve gone ahead and provided a numbered list of my availability for the next 2 weeks.
Please feel free to reply with a number that matches a date that works for you, and I’ll go ahead and book a chat for us!”
Actionable Steps
This week, send a cold email to someone you want to connect with using these three tips!
Optional: read this article for a step-by-step breakdown of my emails.
See everyone next Tuesday! 👟
-Michael Ly
TIP/TOOL OF THE WEEK
Calendly: Automate Your Schedule
This week’s tool is Calendly.
Calendly is a scheduling platform designed to remove those pesky back-and-forth emails.
Why I love it. With Calendly, I can create a shareable link that sends users over to my personal calendar.
The user can then look through my availability and pick timeslots for us to connect.
I use Calendly because it’s a perfect example of Tip #3. I link it at the end of my emails, and all the reader has to do is click a few times to schedule something with me.
Try it out for yourselves over here.
Go-To Networking Events
📍Checkpoints📍
Ontario Project Management Competition Info Session
Time: Nov 22, 6:00 - 7:00 pm EST (Online)
Detail: Are you a College or University student that has helped plan and delivered a project with a team? This is a great opportunity for you to meet some new and seasoned Project Managers, talk to the OPMC organizing committee and see what OPMC is all about.
Unlocking Success: BDO Client Cases & Strategies
Canadian Tire’s Ultimate Marketing Challenge
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